A defined job
The user begins with a role-specific question and a clear expectation for the resulting work product.
Level AI · 2025 - Present · Agentic enterprise applications
Led the product before, during, and after launch - from strategy and experience design through pricing, GTM, and adoption.
Product strategy across the experience, launch system, monetization, platform direction, and adoption loop.

Product surface
A role-specific worker combines a clear job, familiar enterprise context, and an inspectable output.
active customer tenants in 30 days
weekly active users in 10 months
first-month user retention
platform runs
Product point of view
Enterprise AI earns adoption when it combines a flexible natural-language surface with governed tools, evidence, repeatable workflows, and a clear path from first use to habit.
Evidence · Product system
The public architecture exposes the product problem underneath the interface: translate intent into coordinated research, governed tool use, and work a person can act on.

Reading the system
The user begins with a role-specific question and a clear expectation for the resulting work product.
Planning, research, tools, organizational context, and guardrails are coordinated behind the experience.
The deliverable carries the context and evidence needed for a person to make the final judgment.
01 / Context
CX teams had millions of conversations but still depended on dashboards, sampled reviews, and analyst queues to answer operational questions. A generic chatbot would not be enough: the product needed tenant-aware data access, reliable tool use, explainable outputs, enterprise permissions, and use cases that created repeat behavior.
02 / Decisions
A decision register connecting product direction to the evidence and constraints behind it.
Designed the product as a portfolio of focused workers plus a general-purpose analytical surface, giving new users a clear starting point without constraining advanced questions.
Led the end-to-end launch system: discovery, interaction design, roadmap, packaging, pricing and monetization, sales enablement, and customer adoption.
Built a measurement model for breadth, depth, retention, and account concentration so interventions targeted the customers with the highest leverage.
Authored an MCP-first direction that reframed 10+ siloed workers as four composable analytical primitives, exposed as tools with reusable skills and rules.
Tradeoffs held in view
The tension stayed visible. The choice made it actionable.
Choice
Paired focused workers with a general analytical surface so new users had a clear starting point without constraining advanced questions.
Choice
Defined an MCP-first direction that converged siloed workers into reusable tools, skills, and rules.
03 / System
A reconstruction of the product layers and measurement logic used to connect governed capability with repeat customer behavior.
Sanitized reconstruction
04 / Outcomes
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