The problem
Help enterprise teams answer complex business questions using curated intelligence and source evidence.
Contify · Market & competitive intelligence
Connected market intelligence—from structured business facts and automated insights to dashboards and grounded answers.
The short version
Help enterprise teams answer complex business questions using curated intelligence and source evidence.
I led vision and launch of a grounded RAG assistant combining enterprise search, a knowledge graph, and multi-model orchestration. My Athena scope included Business Facts, Automated Insights, Real-time Dashboards, and Ask Athena.
The grounded assistant reached 85% customer adoption. Enterprise search grew to 5K daily active users, while the product organization expanded from 1 to 7 PMs.
Inside the experience
Explore an illustrated product story.
The examples use sample data.
Northstar has announced a new product for mid-market teams. Event: product launch. Segment: mid-market. Source: sample announcement.
Fictional source A: Northstar announces a product for mid-market teams.
Fictional source B: Northstar announces a distribution partnership.
The product work
Strategy, decisions, and the details
behind the experience.
Combine search, a knowledge graph, and model orchestration with source evidence.
I led the vision and launch of a grounded RAG assistant for complex business questions. The assistant reached 85% customer adoption, contributed to an 8% retention lift, and drove 5% upsell revenue.
Use telemetry and research to guide search relevance, integrations, and workflow.
Enterprise search reached 5K daily active users, a 2.3x increase, alongside 20+ integrations. I used telemetry, customer research, and competitive teardowns to prioritize relevance, workflow, and platform investments.
Build a product team and shared operating rhythms around the platform roadmap.
I grew the PM team from 1 to 7, introduced continuous discovery and product operating rhythms, and aligned engineering, design, data science, sales, and marketing around a platform roadmap.
The outcomes
customer adoption of the grounded assistant
daily active users of enterprise search
growth of the product management team