Selected work

Contify · Market & competitive intelligence

Make the market easier to understand.

Connected market intelligence—from structured business facts and automated insights to dashboards and grounded answers.

PRODUCT
Athena AI
MY ROLE
Head of Product
PERIOD
2022 — 2025
SCOPE
Vision · Search & AI · Integrations · Product organization

The short version

Complexity,
made useful.

The problem

Help enterprise teams answer complex business questions using curated intelligence and source evidence.

What I led

I led vision and launch of a grounded RAG assistant combining enterprise search, a knowledge graph, and multi-model orchestration. My Athena scope included Business Facts, Automated Insights, Real-time Dashboards, and Ask Athena.

What changed

The grounded assistant reached 85% customer adoption. Enterprise search grew to 5K daily active users, while the product organization expanded from 1 to 7 PMs.

Inside the experience

Follow the signal.

Explore an illustrated product story.
The examples use sample data.

ATHENA AIPRODUCT EXPLORATION
From market noise
to a clearer picture.
Product launchNew market signal
Market updateConnected context
Company moveSupporting evidence
BUSINESS FACTS

A new product. A new market.

Northstar has announced a new product for mid-market teams. Event: product launch. Segment: mid-market. Source: sample announcement.

View sample evidence

Fictional source A: Northstar announces a product for mid-market teams.
Fictional source B: Northstar announces a distribution partnership.

Illustrative walkthrough · sample data

The product work

Where I
focused.

Strategy, decisions, and the details
behind the experience.

Ground answers in enterprise intelligence.

Combine search, a knowledge graph, and model orchestration with source evidence.

How the platform came together

I led the vision and launch of a grounded RAG assistant for complex business questions. The assistant reached 85% customer adoption, contributed to an 8% retention lift, and drove 5% upsell revenue.

Invest in the path to a relevant answer.

Use telemetry and research to guide search relevance, integrations, and workflow.

Search and integration scale

Enterprise search reached 5K daily active users, a 2.3x increase, alongside 20+ integrations. I used telemetry, customer research, and competitive teardowns to prioritize relevance, workflow, and platform investments.

Grow the practice alongside the product.

Build a product team and shared operating rhythms around the platform roadmap.

Growing the product organization

I grew the PM team from 1 to 7, introduced continuous discovery and product operating rhythms, and aligned engineering, design, data science, sales, and marketing around a platform roadmap.

The outcomes

85%

customer adoption of the grounded assistant

5K

daily active users of enterprise search

1 → 7

growth of the product management team

Explore the public product
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